The Gulf Health Council has announced the launch of an awareness campaign titled “Your Imagination Distorts Your Beauty” with the aim of raising awareness about the phenomenon of body image distortion disorder and its impact on both males and females.
This psychological disorder is one of the current challenges facing youth. It is characterized as a mental disorder that causes individuals to have a distorted mental image of their appearance. The affected individual cannot stop constant thoughts about one or more perceived flaws in their appearance, which may be very minor or even unnoticed by others. There are several causes of this disorder, which can vary from person to person, including genetic and psychological factors such as a family history of illness or an imbalance in brain chemistry, personality traits such as low self-esteem and setting unrealistic standards for appearance perfection, and other factors such as exposure to trauma, bullying, harassment, stress, and social standards.
The campaign targets teenagers and young people of both genders (ages 13 to 25) as the primary audience, with parents and teachers as a secondary audience.
The campaign includes various important components, including a main video addressing the problems of body image distortion disorder and providing advice on how to deal with this phenomenon, an informative guide, a social experiment to raise awareness of the phenomenon and its impact on individuals, and a measurement tool to assess an individual’s level of psychological satisfaction with their external appearance.
This campaign is part of the Gulf Health Council’s commitment to promoting mental health and awareness within the community, with a focus on prevention and early intervention to ensure the mental well-being of future generations.
To learn more about the campaign and its products, you can visit the Your Health Guide platform at the following link: خيالك يشوه جمالك – yourhealthguide (ghc.sa)