The Gulf Health Council announced the launch of an awareness campaign titled “It’s On You” to highlight individual behaviors that cause environmental health damage among adults and youth. The aim is to raise awareness in the Gulf community to reduce such behaviors. The campaign’s slogan, #It’s_On_You, is inspired by the idea that every action has an equal and opposite reaction, meaning that any harm done to the environment will result in health and environmental damage to humans, as a consequence of hasty and incorrect decisions. Your decision regarding your environment is on you.
The World Health Organization estimates that around 4 million people die annually due to diseases related to indoor air pollution. Studies also show that 50% of people ignore reading safe usage instructions for chemical cleaners, which can lead to the release of toxic gases harmful to both your health and your environment. Research indicates that green spaces help increase oxygen production and reduce temperatures, which in turn improves mental and environmental health.
The campaign targets young adults and adults (aged 18 to 64) as the primary audience and includes government, private, and non-profit institutions, commercial activities, educational bodies, and the entire Gulf community as secondary audiences.
The campaign includes several key products, such as main awareness videos, a behavioral test, field activations, and empowering awareness publications, in addition to supporting products through various means.
This campaign aligns with the Gulf Health Council’s commitment to raising awareness about the importance of indoor air quality, promoting water conservation behaviors, raising awareness of the health risks associated with improper use of chemical cleaners, and encouraging afforestation behaviors. It focuses on improving public health, reducing environment-related diseases, and promoting environmental sustainability in the region.
For more information about the campaign, its products, and the awareness videos, you can visit the health guide platform at the following links:
https://www.ghc.sa/yourhealthguide/awcampaigns/%d8%b1%d8%a7%d8%ac%d8%b9-%d9%84%d9%83/
